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Beauty is maxing out on maxxing.

A quick glance at my inbox reveals pitches on scentmaxxing, a note about vaginamaxxing, and dispatches in favor of and staunchly against tanmaxxing (at Allure, we fall firmly in the latter camp). Journelle Skin, the aesthetics arm of lingerie brand Journelle, recently trademarked “Dermmaxxing” as the name of a bespoke treatment comprised of XERF, a fractional laser, radiofrequency microneedling and at-home skin care. Even for the uninitiated, the suffix may be self-explanatory: It’s about optimization at its most extreme. Scentmaxxing, for instance, involves using a frenzy of spritzes of your favorite fragrances, which is rude to anyone standing in a 10-foot radius, and potentially headache-inducing. Tanmaxxing, more dangerously, involves weaponizing the UV index to amplify a tan (read: sun damage), and is often augmented by tanning oils, Sun-In, or the banned peptide Melanotan II.

A chorus of medical professionals and organizations, including the Skin Cancer Foundation, have warned against using Melanotan II and the UV index to get a deeper tan. In an era of extremes, I was reassured by a strong consensus among voices of reason: No, you should not subject yourself to premature aging or put yourself at risk of skin cancer, and you definitely shouldn’t inject yourself with a banned peptide, which can only make things worse. But reaching a sensible conclusion seems so much rarer in the face of a powerful trend that brings self-optimization to a toxic extreme.

“Aren’t the origins of the maxxing trend antithetical to the fact that the bulk of beauty products are made for, marketed to, and purchased by women?”

These maxxing permutations all hail from the same umbrella term: “looksmaxxing,” which can entail anything from teeth-whitening strips and daily moisturizing to under-the-knife procedures, in the name of self-improvement. The term “hardmaxxing,” on the more extreme end, includes what the internet calls “bone-smashing,” which is exactly what it sounds like. With every iteration, though, looksmaxxing was born in the darker recesses of the internet. (Even the Pope had something to say about it.)

“Looksmaxxing communities are part of the manosphere, a group of male-oriented websites that share a ‘red pill ideology,’” states one study from several Canadian universities, which analyzed thousands of comments on discussion boards in those communities. The term “red pill” is a reference to the 1999 film The Matrix, and “red pill communities support misogyny, embrace traditional gender roles, critique feminism, and suggest that men are victims of misandry [discrimination against men].”

This bears similarities to some antiquated modes of beauty marketing, which have largely shifted in the last decade or so. Now, longevity is the 2026 equivalent to anti-aging, and weight loss has been rebranded as wellness. Putting those euphemisms aside, aren’t the origins of the maxxing trend antithetical to the fact that the bulk of beauty products are made for, marketed to, and purchased by women?

Regardless, I do understand the appeal. Whimsical beauty parlance is hardly new, and to the credit of marketers, it works. Recent years have seen trends like dolphin skin, clean-girl makeup, and siren eyes find their footing in the zeitgeist. I found a TikTok, posted in June, that showcases a single fragrance; as I write this, that video has over 150,000 likes, 22,000 bookmarks, and has been shared 1,500 times. The shopping link in the video says that 586,900 bottles of the fragrance have sold. That one fragrance gets introduced in the creator’s description as “a rich, luxurious dessert.” But in the frame, only a single word: scentmaxxing.

Sure, with that kind of commercial power and social media influence, I see the appeal of the bandwagon and why the beauty powers that be would jump on it. But that doesn’t negate the dubious origins of maxxing, or its more dangerous incarnations. One of looksmaxxing’s most recognizable faces, Braden Peters, is more broadly known as Clavicular. He’s tall, has prominent bone structure, perfectly coiffed hair, and razor-sharp eyebrows, so it’s no shock that he’s walked runways for Elena Velez in New York and 424 in Paris. By his own admission, though, he credits much of that bone structure to tapping his face with a hammer, over and over again. He started taking mail-order testosterone when he was 14, and believes it has rendered him infertile. He was hospitalized in April for a suspected drug overdose, after he had publicly admitted to using methamphetamine to lose body fat, known as leanmaxxing.

“It’s counterintuitive to give a name so connotatively corrupt to approaches that are meant to be fun.”

Self-mutilation in the name of beauty existed long before the internet spawned the manosphere. Even a procedure as popular as a facelift has its own gruesome costs. We’re also in the age of facial conformity, where the social media fodder we’re inundated with sways our desire to look like ourselves. But beauty, at its best, can also be a means of self-empowerment and an act of agency. When the late Leonard A. Lauder, architect of Estée Lauder’s market domination, first noted the phenomenon known as the lipstick index, its premise was a simple one: In times of economic downturn, women reach for a new tube, a relatively affordable luxury item, to make themselves feel better.

What separates going under a surgeon’s knife and hammering one’s own face isn’t just safety or common sense, but the dark undertones of the maxxing craze. Devotees treat attractiveness as an expression of superiority rather than individuality. Vaginamaxxing, for instance, is focused on changing the appearance, smell, and/or tightness of the genitalia. “The vaginal wellness boom is here,” proclaims the aforementioned email, noting “Top 1% pH.” When did vaginal health become a competition?

Many of the maxxing trends are older beauty tips, just repackaged. Eyemaxxing with makeup may yield a cartoonish result, but the sculpting techniques behind it have existed for years. Other cosmetic rituals like teeth whitening have also been around for ages. I’m surprised I haven’t seen contouring rebranded as cheekbonemaxxing yet.

But it’s counterintuitive to give a name so connotatively corrupt to approaches that are meant to be fun. On the wellness front, there's the repackaging of the Mediterranean diet as nonnamaxxing, a misnomer to anyone who has a nonna, or just has met one. Because that’s what we all think of when we think of antifeminist rhetoric—Mediterranean grandmas.

The maxxing spectrum is broad. Even Peters described his sobriety as “alivemaxxing” after his reported overdose, in both a reversal of harmful behavior and a reinforcement of language born out of misogynistic ideologies. Maxxing might be trendy, throwaway marketing parlance, but its less benign origins need to be acknowledged.

Collage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

The best fruity perfumes make every day feel a whole lot brighter. Think of how joyful you feel when you bite into a ripe summer peach or sweet, sun-warmed red strawberry—then imagine feeling that way every time you spritz! It’s no wonder each summer has been given a catchy, aesthetic name like “cherry girl” or “strawberry girl.” Everyone wants a bite (or in this case, a whiff) of that flirty, fruity energy, especially when the weather warms up.

TL;DR: If you're a die-hard floral lover, our top fruity perfume pick is Jo Malone London's English Pear & Freesia Eau de Parfum. For those who prefer a comforting, skin-like scent, we can't get enough of Miu Miu's coconut milk–infused Fleur de Lait Eau de Parfum. Looking for a juicy, peak-fruit-forward EDP? It's in the name of Henry Rose's Ripe Eau de Parfum, which stars lychee and watermelon sorbet.

Our Top Fruity Perfumes

• Best Fruity-Floral: Jo Malone London English Pear & Freesia Eau de Parfum, $175
• Best Tropical: Miu Miu Fleur de Lait Eau de Parfum, $172
• Best Peach: Phlur Peach Skin Body & Hair Fragrance Mist, $39
• Best Woody: Lore Disfruta Eau de Parfum, $92
• Best Long-Lasting: U Beauty Proem Eau de Parfum, $198

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• What is the difference between fruity, citrus, and gourmand fragrances?
• How do you make fruity perfume last all day?
• How we test and review products
• Our staff and testers

Though the best fruity fragrances smell good enough to eat, we don’t recommend it; head to your local farmers market for that. Ahead, we rounded up—or is it harvested?—some of the best fruit scents around.

Best Fruity-Floral: Jo Malone London English Pear & Freesia Eau de Parfum

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Jo Malone

London English Pear & Freesia Eau de Parfum

$175

Nordstrom

$175

Sephora

$175

Bluemercury

Allure social media director Kassidy Silva applying the Jo Malone London English Pear & Freesia Eau de Parfum

Kassidy Silva

Why it's worth it: Jo Malone London’s ever-popular English Pear & Freesia actually smells like sunshine—the fancy kind you’d soak up in the garden of a Cotswolds estate, that is. Juicy pear and elegant freesia are a dreamy duo, with the white florals accentuating the sweet creaminess of the fruit. Rose and patchouli add depth without overpowering the main notes. English Pear & Freesia is a sophisticated fruit fragrance, perfect for everyday wear and definitely office-appropriate.

Tester feedback from social media director Kassidy Silva

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“For over a decade, Jo Malone's English Pear & Freesia has marked the beginning of spring in my fragrance rotation. The blend of rich golden Williams pear mixed with the lightness of white freesia makes me feel like I'm back in the countryside on a spring day, all while being surrounded by the concrete and skyscrapers of Manhattan. I've been through so many bottles of this fruity floral that I've lost track, along with the load of compliments I've received over the years with this cologne.” —Kassidy Silva, social media director

More to know

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• Key notes: pear, freesia, rose, patchouli
• Sizes: 0.3 oz, 1 oz, 1.7 oz, 3.4 oz

Best Tropical: Miu Miu Fleur de Lait Eau de Parfum

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Miu Miu

Fleur de Lait Eau de Parfum

$172

Ulta Beauty

Allure beauty director Sarah Kinonen applying the Miu Miu Fleur de Lait Eau de Parfum

Sarah Kinonen

Why it's worth it: Not all fruity fragrances have to smell crisp and green or sweet and juicy! Miu Miu’s Fleur de Lait is a creamy, delicious swirl of smooth mango, osmanthus (which smells like apricots), and a generous splash of rich coconut milk. The latter is what makes Fleur de Lait feel especially skin-like, rather than overpowering. One spritz and you’re transported to a tropical destination—no plans, no worries, just good times.

Tester feedback from beauty director Sarah Kinonen

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“Fruity fragrance, but make it modern! This Miu Miu perfume may not be your run-of-the-mill tropical scent, but that’s what makes it so interesting. It’s less on the nose and more warm and cozy with notes of mango and coconut, and settles down to something more milky and skin-like. I wore it to the office the other day, and someone said I smelled like clean laundry—this fragrance has range!” —Sarah Kinonen, beauty director

More to know

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• Key notes: mango, osmanthus, coconut milk
• Sizes: 1 oz, 1.7 oz, 3.4 oz

Best Long-Lasting: U Beauty Proem Eau de Parfum

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U Beauty

Proem Eau de Parfum

$198

Amazon

$198

Nordstrom

$198

Sephora

Allure contributor Kara Nesvig applying the U Beauty Proem Eau de Parfum

Kara Nesvig

Why it's worth it: U Beauty describes their first fragrance as a “powerhouse,” and they’re not kidding. This long-lasting perfume opens with an absolute wallop of sweet rose and tart lychee and rhubarb, which sticks around for quite a while before the scent fades into a woody blend of vetiver and cedarwood. Though some fruity fragrances tend to lose their potency pretty quickly, this one lasts from your first morning meeting to post-work drinks. While its longevity is quite potent, it’s not heavy or overpowering; Proem’s sillage is more like a sparkling trail that follows you throughout your day, equal parts optimistic and powerful.

Tester feedback from contributor Kara Nesvig

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“I took a chance and blind bought Proem after seeing a handful of videos about it on TikTok. I’m a big fan of U Beauty skin care and was intrigued to find out how they’d tackle fragrance. Proem is a lot of fun; it definitely takes up space and makes its presence known, but it doesn’t overstay its welcome, either. I love wearing it on a hot summer day, where the heat enhances the juiciness of the top notes, and I can still smell it lingering on my skin and in my hair after hours of wear.” —Kara Nesvig, contributor

More to know

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• Key notes: magnolia, rose, lychee, rhubarb, pink peppercorn, cedar
• Sizes: 0.34 oz, 1.7 oz, 3.4 oz

Best for Sensitive Skin: Henry Rose Ripe Eau de Parfum

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Henry Rose

Ripe Eau de Parfum

$120

Nordstrom

$120

Sephora

Allure commerce production assistant Hailey Roy applying the Henry Rose Ripe Eau de Parfum

Hailey Roy

Why it's worth it: Henry Rose, founded by actor Michelle Pfeiffer, is all about ingredient transparency, so if you’ve found yourself a bit sensitive to other fragrances in the past, Ripe may be just what you’re looking for. As its name suggests, Ripe captures the delicious energy of fruit at its absolute peak, with notes of delicate, fruity-floral lychee, refreshing watermelon sorbet, and crisp greens layered atop a bouquet of rose and jasmine. A warm, humid base of black pepper and musks adds a rich sensuality to the perfume profile.

Tester feedback from commerce production assistant Hailey Roy

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“This perfume smells like summer in a bottle. I mean, what says summer more than watermelon sorbet? While it's definitely fruity, it doesn't come across as juvenile. Instead, it feels fresh, sophisticated, and fun without being overly sweet. My only wish is that the scent lasted a little longer.” —Hailey Roy, commerce production assistant

More to know

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• Key notes: lychee, watermelon, rose, jasmine, black pepper, musks
• Sizes: 0.3 oz, 1.7 oz

Best Peach: Phlur Peach Skin Body & Hair Fragrance Mist

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Phlur

Peach Skin Body & Hair Fragrance Mist

$39 $28 (28% off)

Amazon

$39

Nordstrom

$39

Sephora

Allure social media manager Bianca Richards applying the Phlur Peach Skin Body & Hair Fragrance Mist

Bianca Richards

Why it's worth it: ICYMI: Peach is having a moment! The lusciously juicy stone fruit has a nostalgic ‘90s sweetness that we just can’t get enough of. Peach also has a captivating duality; it can be as bright and mouthwatering as peach gummy candy or soft, warm, and sensual. Phlur’s Peach Skin Body & Hair Fragrance Mist leans toward the latter, with come-hither notes like velvety peach skin, vanilla orchid, sandalwood, and amber. Because it’s a body mist versus an eau de toilette (EDT) or eau de parfum (EDP), Peach Skin doesn’t stick around as long—all the more reason to keep it in your bag for a delicious refresh.

Tester feedback from social media manager Bianca Richards

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“My love for fruity perfume has been reignited this year, but one scent I've been gatekeeping since it launched is Phlur's Peach Skin Body Mist. Body mists have been a staple in my routine since I was young, and Phlur's lineup is one of the best for its impressive staying power. Peach Skin offers the perfect balance between juicy sweetness and soft musk, creating the most beautiful skin-like scent in my body mist rotation. I spray at least 10 spritzes every time I wear it, and somehow I'm still nowhere near running out.” —Bianca Richards, social media manager

More to know

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• Key notes: peach bellini, peach skin, plum, vanilla orchid, sandalwood, amber, coconut caramel
• Sizes: 3 oz, 8 oz

Best Strawberry: Nest New York Santa Barbara Strawberry Perfume Oil

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Nest

Santa Barbara Strawberry Perfume Oil

$108

Nordstrom

$108

Ulta Beauty

$108

Sephora

Allure from contributing editor Deanna Pai holding the Nest New York Santa Barbara Strawberry Perfume Oil

Deanna Pai

Why it's worth it: No fruit feels quite as summery and delicious as a bright red, super-ripe strawberry, and Nest New York’s Santa Barbara Strawberry Perfume Oil is all about the strawberry girl life. It’s practically bursting with jammy, juicy berry goodness, with strawberry grabbing the spotlight in all its glory and raspberry as the backup berry. Pink peony adds a lovely softness, with solar woods for balance. Santa Barbara Strawberry is an oil formula, which means it will wear closer to the skin than a spray formula and can also be layered for a custom strawberry concoction.

Tester feedback from contributing commerce editor Deanna Pai

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"Sounds basic, but I'm a longtime fruity-fragrance apologist—shout out to Anna Sui's Dolly Girl circa 2003! Naturally, I could huff this perfume oil, which smells like a freshly picked strawberry. It's juicy and delicious. And while there's nothing especially cool about it, it just smells good—and isn't that enough?" —Deanna Pai, contributing commerce editor

More to know

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• Key notes: Strawberry, raspberry, pink peony, solar woods
• Sizes: 1 oz

Best Raspberry: La Collection Privée Christian Dior Rouge Trafalgar Eau de Parfum

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Dior

La Collection Privée Christian Dior Rouge Trafalgar Eau de Parfum

$350

Dior

Allure commerce editor Sarah Han applying the La Collection Privée Christian Dior Rouge Trafalgar Eau de Parfum

Sarah Han

Why it's worth it: We love a perfume with a unique backstory! This fruity chypre fragrance was inspired by the all-red outfits Monsieur Christian Dior showed in his couture shows, with raspberry playing the starring role. Strawberry and blackcurrant help enhance the boldness of the raspberry notes, and a patchouli and musk base keeps the scent feeling elevated and chic—more Parisian glamour than my childhood body splash. Wear it on a night out with your fave little red ensemble. Monsieur Dior would approve.

Tester feedback from commerce editor Sarah Han

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“I love fruity scents that make me feel invigorated, and Rouge Trafalgar is one of those. It's not necessarily my go-to for a regular day at the office, but rather a date-night perfume I toss on after hours. It's alluring but still approachable, an important intersection for me, since I never go for super-bold scents. As opposed to other fruity perfumes I have that are heavily biased towards one main note, I love how multifaceted Rouge Trafalgar is. It's definitely grown-up but still has that sweet underbelly my inner kid is drawn towards.” —Sarah Han, commerce editor

More to know

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• Key notes: raspberry, strawberry, blackcurrant, patchouli, musks
• Sizes: 1.7 oz, 3.4 oz, 6.8 oz

Best Body Mist: Ceremonia Perfume Mist de Guava

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Ceremonia

Perfume Mist de Guava

$38

Amazon

$38

Sephora

$38

Revolve

Allure designer Briana Rengifo holding the Ceremonia Perfume Mist de Guava

Briana Rengifo

Why it's worth it: Created to be spritzed liberally all over your skin and hair, Ceremonia’s alcohol-free Perfume Mist de Guava is a delightful way to refresh your scent throughout the day and give your hair a boost of hydration. (Oh, and did I mention it sparkles? Yep, it’s infused with golden shimmer!) Guava plays the starring role here, with lemon and peach notes to keep the party going and a rich base of jasmine, vetiver, and brown sugar that clings to your hair.

Tester feedback from designer Briana Rengifo

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“I love guava scents, and this one makes you smell incredibly edible and yummy for the summer, while also giving you some shimmer on your body for an extra glow! And the bottle is beautiful to have on your vanity as well.” —Briana Rengifo, designer

More to know

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• Key notes: guava, lemon zest, peach, jasmine, vetiver, brown sugar
• Sizes: 0.33 oz, 1.7 oz

More fruity fragrances we love:

Best Banana: Nette Mochi Banane Eau de Parfum

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Nette

Mochi Banane Eau de Parfum

$140

Sephora

Why it's worth it: Banana fragrances, like peach perfumes, are trending for summer 2026, and many of them lean all the way into the sunscreen-y, tropical vacation vibes. Nette’s Mochi Banane, however, goes the opposite direction and focuses on the creamy softness of banana, pairing it with mochi, rice milk, and vanilla for a grown-up way to enjoy a sweet treat. (And what’s a blue banana, you ask? They’re a rare type of banana with a cool light blue peel and a rich, custardy aroma.)

More to know

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• Key notes: Blue banana, mochi accord, rice milk, hibiscus, vanilla
• Sizes: 0.3 oz, 1.7 oz

Best Non-Cloying: Hermès Eau de Rhubarbe Écarlate

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Hermès

Eau de Rhubarbe Écarlate

$151

Nordstrom

$151

Sephora

Why it's worth it: A common complaint about fruity perfumes is that they can be overly sweet and even nauseating. Of course, this is a pretty broad generalization of a fragrance category, but if you tend to roll your eyes or get a headache from fruity fragrances, you’re probably looking for something a bit fresher and greener. Enter Hermès’s Eau de Rhubarbe Écarlate, a crisp, citrusy scent that shines a spotlight on tangy, zingy, and zesty rhubarb in all its freshly picked glory. Of note: It’s a cologne, which means it’s much more lightweight than an eau de parfum or parfum—the ideal formulation for anyone who wants to wear a fruity fragrance without smelling like a candy shop. (For reference, an eau de cologne has a typical oil concentration of about 2 to 4 percent, versus 15 to 20 percent for an eau de parfum.)

More to know

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• Key notes: rhubarb, lantana, musk
• Sizes: 1.7 oz, 3.4 oz, 6.7 oz

Best Woody: Lore Disfruta Eau de Parfum

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Lore

Disfruta Eau de Parfum

$92

Sephora

Why it's worth it: Like sipping a mezcal cocktail on the sunny beaches of Mexico, Lore’s Disfruta Eau de Parfum is a getaway in a bottle. But this isn’t your typical tropical gourmand scent; instead, tart passionfruit sits atop a woody base of cedarwood and smoky mezcal for a unique take on vacation vibes.

More to know

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• Key notes: passionfruit, cedar, mezcal
• Sizes: 0.33 oz, 1.7 oz

Best Fig: D.S. & Durga Debaser Eau de Parfum

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DS & Durga

Debaser Eau de Parfum

$225

Nordstrom

$225

Bluemercury

$225

Revolve

Why it's worth it: Fig is a popular note in perfumery because it adds a bright yet silky texture to all types of scents, but it’s equally gorgeous on its own. D.S. & Durga’s now-iconic Debaser is one of the best in the game, thanks to its bold fig notes enhanced by freshly cut green stems, luscious coconut milk, and earthy woods and moss.

More to know

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• Key notes: fig, green stems, coconut milk, blond woods, moss
• Sizes: 0.34 oz, 1.7 oz, 3.4 oz

Best Green: Clinique Calyx Eau de Parfum

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Clinique

Calyx Eau de Parfum

$88

Amazon

$88

Nordstrom

$88

Bluemercury

Why it's worth it: Calyx is a perfume world legend; it began as a fragrance from the now-defunct line Prescriptives and was eventually reintroduced under the Clinique umbrella to the delight of longtime fans. Calyx is a ‘70s-style green fruity scent with notes of grapefruit, passionfruit, and rose atop an oakmoss base—a unique, underrated scent you won’t be smelling on everyone else.

More to know

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• Key notes: grapefruit, rose, oakmoss, green leaves
• Sizes: 1.7 oz

Best Apple: DKNY Be Delicious Eau de Parfum

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DKNY

Be Delicious Eau de Parfum

$100 $60 (40% off)

Amazon

$100

Ulta Beauty

Why it's worth it: A timeless classic if there ever was one, DKNY’s beloved, enduring Y2K fave Be Delicious is a joyful, cheerful green apple scent that just feels like fun. It’s clean, sweet, and easy to wear, and the apple-shaped bottle doesn’t hurt the cute factor either. Maybe you wore it back in the day, as many of us did…. If so, I’m here to say it’s absolutely worth a revisit!

More to know

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• Key notes: Apple, magnolia, sandalwood
• Sizes: 1 oz, 3.4 oz

Frequently Asked Questions

What is the difference between fruity, citrus, and gourmand fragrances?

The lines can sometimes get a little blurry when it comes to fragrance descriptors, but fruity, citrus, and gourmand scents are not the same thing! According to Jean-Marc Chaillan, VP perfumer at International Flavors & Fragrances (IFF), citrus scents are defined by notes like bergamot, lemon, grapefruit, and mandarin; they “create an immediate impression of brightness, cleanliness, and energy.” Citrus fragrances, he says, are often characterized by their “sparkling, uplifting identity.”

On the flip side, fruity fragrances are defined by a “succulent, mouthwatering character, creating an immediate sense of pleasure, modernity, and approachability,” he shares. As Chaillan explains it, fruity notes are used to add volume and dimension to a fragrance. There are some cool innovations happening in the fruit fragrance world, too. “Traditionally, it was impossible to have a natural fruit in the perfumer's palette, but recently IFF introduced a passionfruit and a raspberry to our natural's palette that add new dimensions to fruit for fine fragrances,” he says.

As for gourmands, they’re all about “indulgence and comfort” and are built around edible notes like vanilla, caramel, chocolate, coffee, and praline, Chaillan explains. “Unlike the brightness of citrus or the juiciness of fruity compositions, the gourmand space is defined by its richness and addictive warmth, creating an emotional connection that feels both comforting and irresistible. These fragrances evoke the pleasure of taste through scent, delivering texture, depth, and long-lasting impact.”

How do you make fruity perfume last all day?

Fruity fragrances have a reputation for not lasting as long as their gourmand, smoky, or woody counterparts; Chaillan notes that this is often because the fruit notes are concentrated at the top and middle notes of a scent, which dissipate faster than the base notes. If you’re concerned about longevity or sillage, consider layering your favorite perfume with its corresponding body lotion or an unscented moisturizer, as moisturized skin absorbs scent better. Concentration matters too: An eau de toilette or cologne will fade fastest, and a parfum will last the longest.

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best fruity perfumes, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from fragrance experts. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

In the mood for more delectable scents? Right this way:

• The 18 Best Summer Perfumes to Usher in Vacation Vibes
• The Best Floral Perfumes Last a Lot Longer Than a Bouquet
• 9 Best Milky Perfumes Adding a Creamy Touch to Gourmands

Collage: Jemeria Davison; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

To say we’re having a vanilla moment is an understatement. Vanilla is everywhere, and so are the best vanilla perfumes: standing next to you on the subway, walking past you in a crowded restaurant, and on the best-seller shelves at your local Sephora and Ulta Beauty. The fragrance world has embraced vanilla in a massive way over the past few years, with brands like Kayali, Sol de Janeiro, and Summer Fridays taking the lead; it’s sweet, cozy, and comforting no matter the season, and who doesn’t want to smell downright delicious?

But vanilla scents are so much more than just one-note, sugary-sweet fragrances. Part of its charm is the nostalgia factor; for many people, vanilla conjures up happy memories and feelings of joy and contentment. "It’s strongly linked to our memories and a signal for pleasure—it’s hard not to feel happy when you smell it," Meabh McCurtin, a perfumer at International Flavors & Fragrances, simply put it.

Our Top Vanilla Perfumes

• Best Warm Vanilla: Octavia Morgan Los Angeles Vanillin Supreme Eau de Parfum, $150
• Best Fruity Vanilla: Armani Power of You Eau de Parfum, $138
• Best Longest-Lasting: Guerlain Vanille Planifolia Extrait 21, $660
• Best Woody Vanilla: La Collection Privée Christian Dior Bois Talisman Eau de Parfum, $350
• Best Sweet Vanilla: Summer Fridays Sunlit Vanilla Eau de Parfum, $82
• Best Vanilla Perfume Oil: Cyklar Perfume Oil in Vanilla Verve, $24

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• Why does vanilla perfume smell different on everyone?
• How to layer vanilla perfume with other scents
• How we test and review products
• Our staff and testers

Vanilla is also super versatile and plays just as well with florals as it does with musky or spicy scents. It pops up in gourmand-forward body sprays and eau de toilettes for a light, fluffy hint of sweetness; sophisticated, grown-up takes on the classic vanilla; smoky and woody interpretations; and so much more. Thanks to spicy kicks of pink pepper or bright bursts of orange zest, many of our favorite vanillas offer more than meets the…sweet tooth. Keep reading to find mouth-watering scents that are sure to become your new signatures.

Best Overall: Octavia Morgan Los Angeles Vanillin Supreme Eau de Parfum

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Octavia Morgan Los Angeles

Vanillin Supreme Eau de Parfum

$150

Ulta Beauty

Allure social media manager Bianca Richards applying the Octavia Morgan Los Angeles Vanillin Supreme Eau de Parfum

Bianca Richards

Why we love it: Octavia Morgan’s Vanillin Supreme is a vanilla fragrance that’s anything but staid—it’s made for those who want a scent that is elegant yet impactful, and not to mention, long-lasting. Top notes of spicy rum, sweet vanilla, and earthy sandalwood create an unforgettably rich, sweet-meets-woody opening that calms as it fades, transforming into a blend of jasmine, rose, and cocoa. As it settles onto your skin, you’ll notice hints of bright orange and elemi, which is often described as lemony, in the drydown. Vanillin Supreme has quickly become one of our favorite vanilla fragrances simply because it’s so versatile; it’s an obvious choice for the colder months, but the floral and citrus notes make it work just as well in the heat.

Tester feedback from social media manager Bianca Richards

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“I am expanding my gourmand scent palette, and this latest addition to my stash is getting me super excited for fall! It has deeper, richer notes of rum, cocoa, sandalwood, and true Madagascar vanilla, making it the perfect choice to cozy up with a glass of wine and my go-to mystery novel.” —Bianca Richards, social media manager

More to know

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• Key notes: rum, vanilla, sandalwood, jasmine, rose, cocoa, elemi, orange
• Sizes: 50 ml

Best Fruity Vanilla: Armani Power of You Eau de Parfum

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Armani Beauty

Power of You Eau de Parfum

$138

Amazon

$138

Nordstrom

$138

Sephora

Allure contributor Kara Nesvig with a bottle of the Armani Power of You Eau de Parfum

Kara Nesvig

Why we love it: Passionfruit may be the key note in Armani’s viral hit Power of You, but it doesn’t claim the only starring role. In fact, Power of You shines because it’s a dreamy duo of both tart, juicy passionfruit and plush, soft vanilla notes. It’s definitely more fruity than gourmand, with lots of brightness up top and a shampoo-y clean, fresh opening that fizzes and sparkles. Later, however, Power of You relaxes into warm vanilla base notes, which help the passionfruit notes radiate without overpowering them.

Tester feedback from contributor Kara Nesvig

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“I’m not the world’s biggest vanilla fan at the moment; I’m a little bored by the vanilla obsession, to be frank, but there’s something about this hilariously named burgundy juice that I can’t get enough of. It’s just so happy! I spray it on and instantly feel more cheerful thanks to that bold passionfruit opening, and the vanilla is sweet but not cloying, with a nice creaminess that works well in the summertime. If you’re looking for an EDP that doesn’t feel heavy or sticky in the humidity, I think you’ll have a lot of fun with Power of You.” —Kara Nesvig, contributor

More to know

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• Key notes: passionfruit, vanilla
• Sizes: 10 ml, 50 ml, 90 ml

Best Longest-Lasting: Guerlain Vanille Planifolia Extrait 21

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Guerlain

Vanille Planifolia Extrait 21

$660

Guerlain

Allure commerce editor Sarah Han applying the Guerlain Vanille Planifolia Extrait 21

Sarah Han

Why we love it: Here's a fun fact: The “21” in Guerlain's Vanille Planifolia Extrait 21 refers to the number of days the vanilla planifolia is cold-soaked in alcohol in order to transform into a luxurious, potent tincture. It's vanilla in one of its purest forms: comforting, luxurious, intimate, with a tinge of gentle sweetness. Quick fragrance lesson: Extraits are the most concentrated, reaching upwards of 22% to 30% fragrance oils. (By comparison, eau de toilettes typically fall in the 7 to 12% range and eau de parfums land around 15 to 20%.) Add musk to the mix, and you've got yourself a long-lasting perfume that some say even lingers post-shower.

Tester feedback from commerce editor Sarah Han

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“This is the perfume that made me go, ‘Oh, ok, so maybe I do like some vanilla scents. It’s intense and concentrated, but not in an overbearing way. It feels like a hug from someone you love, probably due to the musk and amber of it all. I bet my boyfriend would like wearing it, and the intersection of scents we both like is almost nonexistent. I get why it's making the rounds on the internet, and if it didn't cost so much, I'd recommend it to everyone. If you have the funds, I can vouch that this stuff lasts. I can still smell a bit the next day!” —Sarah Han, commerce editor

More to know

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• Key notes: vanilla, spices, amber, opoponax (sweet myrrh), musk
• Sizes: 50 ml

Best Woody Vanilla: La Collection Privée Christian Dior Bois Talisman Eau de Parfum

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Dior

La Collection Privée Christian Dior Bois Talisman Eau de Parfum

$350

Dior

Allure senior commerce director Shanna Shipin applying the La Collection Privée Christian Dior Bois Talisman Eau de Parfum

Shanna Shipin

Why we love it: According to the house of Dior, founder Christian Dior slipped a lucky piece of wood into the lining of his outfit for the day. Bois Talisman is inspired by that daily ritual, with an additional nod to Dior perfumer Francis Kurkdijan’s own personal lucky charm, a sugar cube in his jacket pocket. Thus, the fragrance is a lush, rich blend of cedarwood, sugar, and yep, you guessed it—vanilla! (Three types of vanilla, to be exact.) While we believe that all perfumes are unisex and anyone can wear whatever they want, Bois Talisman is a great way for people who wear traditionally "masculine" scents to dip their toes—or is it their nose?—into the wonderful world of vanilla perfume. Like all of the Dior Collection Privée scents, Bois Talisman is dramatic, bold, and long-lasting.

Tester feedback from senior commerce director Shanna Shipin

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“If you want a brooding, moody fragrance, this could be it. There are vanilla notes, yes, but any sweetness is enrobed in a heavy smoky and woodiness that makes this the most unisex (or masculine) fragrance in my wardrobe. One spritz lasts all day—I kid you not!—so dispense mindfully. It's far less honeyed than your typical vanilla, but very warm; in the vein of By the Fireplace but more powerful.” —Shanna Shipin, senior commerce director

More to know

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• Key notes: ​​vanilla, cedar
• Sizes: 50 ml, 100 ml, 200 ml

Best Sweet Vanilla: Summer Fridays Sunlit Vanilla Eau de Parfum

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Summer Fridays

Sunlit Vanilla Eau de Parfum

$82

Amazon

$82

Sephora

$82

Revolve

Allure associate beauty editor Annie Blay-Tettey applying the Summer Fridays Sunlit Vanilla Eau de Parfum

Annie Blay-Tettey

Why we love it: There’s nothing wrong with wanting to smell like a decadent dessert—and Summer Fridays couldn’t agree more. The first fragrance from the wildly popular skin-care (and makeup) brand was inspired by eating ice cream on a sunny summer day, with dreamy, sultry, and sweet notes of coconut, caramel, tonka bean, and—you guessed it!—vanilla. Despite those powerful notes, Sunlit Vanilla is light and summery versus dark and rich, perfect for a beach vacation.

Tester feedback from former associate beauty editor Annie Blay-Tettey

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“Most vanilla scents lean on the sweet side (which I love), but Summer Fridays Sunlit Vanilla is an aquatic gourmand that sits in its own category. This scent reminds me of lounging beachside with a sugary cocktail in hand—everything I want out of summer." —Annie Blay-Tettey, former associate beauty editor

More to know

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• Key notes: bergamot, caramel, coconut, vanilla, musk, tonka bean, amber
• Sizes: 10 ml, 50 ml

Best Vanilla Perfume Oil: Cyklar Perfume Oil in Vanilla Verve

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Cyklar

Perfume Oil in Vanilla Verve

$24

Amazon

$24

Sephora

Allure beauty director Sarah Kinonen applying the Cyklar Rose Bud Perfume Oil

Sarah Kinonen

Why we love it: For something that stays closer to the skin than a traditional eau de toilette or eau de parfum spray, try a fragrance oil. Cyklar’s Perfume Oil in Vanilla Verve is a lush blend that lingers for hours. Fresh bergamot and green cardamom keep it crisp, while tonka bean, amber, and musk melt into lingering notes of vanilla, heliotrope, and ambrette seed. Some of our editors even treat it as a base for perfume cocktailing. Oh, and we can’t forget to mention that Vanilla Verve won a 2025 Best of Beauty Award for Best Perfume Oil, so you know it’s legit. (You can also scoop up the scent in various body-care products.)

Tester feedback from beauty director Sarah Kinonen

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“Although I prefer to spritz on my fragrances, every now and then, a perfume oil is a cute change of pace. This one from Cyklar comes in a super-chic, palm-size glass bottle (it's 0.5 fl oz.!) that's spill-proof, great for mid-day touch-ups, and is easy to travel with (can be tossed into any bag!). Even easier? The application process—you just glide the rollerball across skin, making sure to hit pulse points, like inside of wrists and under ears. While I like wearing it solo, it's also fun to layer on top of my favorite musk scents: ByRosie Jane Rosie and Dedcool Xtra Milk. I've tried all of the scents, but my current favorite is the new Rose Bud, which is a true floral. The rose is so fresh and so spot on, and smells just like petals from the flower. It's not powdery, but there are warm notes of sandalwood and musk to give the fragrance a grounded, skin-like finish. I love it!” —Sarah Kinonen, beauty director

More to know

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• Key notes: bergamot, green cardamom, vanilla, heliotrope, ambrette seed, amber, musk
• Sizes: 15 ml

Best Unique Vanilla: Henry Rose Dave Eau de Parfum

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Henry Rose

Dave Eau de Parfum

$120

Nordstrom

$120

Sephora

$120

Credo Beauty

Allure associate social media manager Katie Gunderman with a bottle of the Henry Rose Dave Eau de Parfum

Katie Gunderman

Why we love it: Firstly, it’s very unique indeed to call a vanilla perfume “Dave,” but stick with us here. Henry Rose, the fragrance brand created by actor Michelle Pfeiffer, is an ode to her husband, David E. Kelley, who particularly loves it when his wife wears vanilla perfume. The scent has a lovely duality, as though Pfeiffer swiped her husband’s sweatshirt and their two fragrances mingled together; it’s as dreamy as a traditional vanilla gourmand can be, but pink pepper and neroli give it a lightness and complexity that sets it apart from more traditional sweet vanilla scents.

Tester feedback from associate social media manager Katie Gunderman

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“Henry Rose Dave Eau de Parfum is the most beautiful, warm, and rich vanilla scent. I love that the vanilla notes are not artificial at all and there is a musky depth to it. This gourmand is perfect for all seasons as it is light and sweet but still has a gorgeous spicy quality to it.” —Katie Gunderman, associate social media manager

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• Key notes: ​​tangerine, pink pepper, neroli, vanilla bean chantilly, tonka bean, cocoa shell
• Sizes: 8 ml, 50 ml

Best Vanilla Fragrance Mist: Phlur Vanilla Skin Hair & Body Fragrance Mist

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Phlur

Vanilla Skin Hair & Body Fragrance Mist

$39

Amazon

$39

Nordstrom

$39

Revolve

Allure social director Kassidy Silva with a bottle of the Phlur Vanilla Skin Hair Body Mist

Kassidy Silva

Why we love it: Shocker: The standout note of Phlur’s Vanilla Skin is vanilla, but what makes this 2024 Best of Beauty-winning hair and body mist interesting are the additions that elevate its sweet, warm base. Hints of pink pepper, pink apple, lily, jasmine petals, sandalwood, and cashmere wood peek through for intrigue. “It's not for the faint of heart,” Chriselle Lim, founder of Phlur, previously said of the original Vanilla Skin EDP. “We wanted to make sure that it was paired with some unexpected notes to add more depth to a universally loved scent.” The body mist is slightly toned down, as you can imagine, so it depends on your intensity preferences.

Tester feedback from social director Kassidy Silva

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“Phlur's Vanilla Skin is nearly good enough to eat. The creamy blend of vanilla, pink pepper, and sandalwood notes makes this fragrance truly delectable and a staple to wear through any season.” —Kassidy Silva, social media director

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• Notes: vanilla, sandalwood, pink pepper, pink apple, lily, jasmine, cashmere wood
• Sizes: 88 ml, 237 ml

Best Spicy Vanilla: YSL Babycat Eau de Parfum

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YSL Beauty

Babycat Eau de Parfum

$330

Nordstrom

$230

Sephora

Why we love it: If your vanilla vibe is more rock star than pretty princess, try YSL’s viral Babycat, a spicy, glamorously bold bourbon vanilla. According to the brand, the evocatively named fragrance was inspired by Yves Saint Laurent’s love of leopard print, and that makes total sense; it’s a vanilla with claws. While the bourbon vanilla base definitely grabs your attention, pink and black pepper, saffron, and cedarwood are swirled in to give it a palpable kick. Babycat is a “big night out” kind of fragrance, one you spritz on after piling on the black eyeliner and slipping into your highest heels.

More to know

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• Key notes: ​​pink pepper, black pepper, elemi, olibanum, saffron, cedarwood, vanilla, suede
• Sizes: 50 ml, 100 ml

Frequently Asked Questions

Why does vanilla perfume smell different on everyone?

It's not just vanilla that smells different on everyone. “Depending on one's own scent, natural skin oils, and pH, perfume notes can be brought out differently because everyone's skin composition is unique," says Delphine Jelk, Guerlain master perfumer and creative director of fragrance.

“Vanilla, for example, can often smell much sweeter on some people's skin; for others, it might come across as warmer and richer,” Jelk notes. Why? “If your skin is more acidic, vanilla can become sharper or spicier.” While we typically associate gourmand notes with colder weather, vanilla certainly can shine in warmer months, too. “Body temperature can also play a role, as warmer skin can intensify certain base notes, vanilla and amber being two examples,” Jelk explains. No wonder vanilla is a year-round scent for many editors.

How do you layer vanilla perfume with other scents?

As Jelk puts it, “there are no rules with fragrance,” but she says she personally likes to mix vanilla with iris and/or musks. She also prefers the term “fragrance wardrobing” over layering because it “allows you to personalize your trail rather than adding a perfume directly on top of another.” Her tip? One scent for your wrists, another for your neck, and perhaps a third for your clothes. “Create your own olfactive look, just like you would a fashion outfit,” Jelk says.

Meet the experts

• Delphine Jelk, Guerlain master perfumer and creative director of fragrance

How we test and review products

When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our review of the best vanilla perfumes, we enlisted the help of multiple editors, writers, and contributors to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

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TL;DR:

• What it is: A stay-put, high-performance hair tie
• What it does: Keeps hair securely in place without tugging or slipping.
• Who it’s for: Literally all hair types

Between the World Cup and the Knicks’ championship run (that’s still living rent-free in my head), it’s been the summer of sports. So when I learned TIY hair ties were originally designed with pro athletes in mind, I took notice.

As someone with fine hair, my hair-tie needs are a little less intense but just as particular. I’m not sprinting down a field or driving to the basket, but I do want my ponytail to stay put without slipping, pulling, or leaving me with a headache by the end of the day.

Here’s how I use it: I reach for it whenever I want to throw my hair into a ponytail or messy bun—whether I’m heading to a workout or just trying to keep my hair out of my face. It holds my fine hair in place without slipping. And that’s what I call a win.

TIY Pre-Tied Hair Ties are in the July Allure Beauty Box.

GET THE BOX

TIY Pre-Tied Hair Ties 2-pack

$17 at TIY$17 at TIY

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Gray hair has officially shed its old, undeserved reputation. Instead of something to cover with color, it's something to savor. More and more people are growing out and leaning into their shimmering silver, and the only thing cooler than embracing the color is figuring out the haircut that makes the most of it in a way that’s very you. And it just so happens that gray hair looks stunning in a variety of short styles.

Whether your particular version of gray hair is bright white, a steely salt-and-pepper, or somewhere stunningly in-between, certain cuts bring out the dimension of your shade and the best of your texture. “For women embracing their natural hair color and allowing the gray to shine, always consider a few things: the time you want to spend in the morning, whether you’re going for a more polished or lived-in look, and if your texture can support the style you’re looking for,” says Sophie Rose Gutterman, a hairstylist based in Los Angeles. “Embracing the gray is all about an easier lifestyle, and focusing on the cut will require less time in the mornings.”

That doesn't mean you're limited to one or two conventional crops, though. Some of the trendiest hairstyles—we’re talking tousled pixies, timeless bobs, and modern shags, to name a few—look especially incredible with gray hair. Ahead, we've rounded up the best short haircuts for gray hair, along with expert tips on who each shape suits best and why these particular styles make the most of silver.

Meet the experts:

• Kendra Alia is a hairstylist based in Orlando.
• Katherine Brown is a hairstylist based in Boston.
• Marcos Diaz is a hairstylist based in New York City.
• Sophie Rose Gutterman is a hairstylist based in Los Angeles.
• Chris Russell is a hairstylist based in Los Angeles.

Bob

Photo: Getty ImagesPhoto: Getty ImagesPhoto: Getty ImagesPhoto: Getty Images

There are few haircuts more simultaneously classic and contemporary than the bob, a blunt style that typically falls somewhere between the cheekbones and the shoulders. “Gray hair has beautiful dimension, and a bob showcases those variations beautifully,” says Marcos Diaz, a New York City-based hairstylist. “Whether the hair is straight, wavy, or curly, the shape creates structure while allowing the natural color to take center stage.”

Katherine Brown, a hairstylist at Boston’s East West Salon, has noticed that as many of her clients get more gray, they also lose some of their density, which makes a bob a particularly appealing style. “Bobs can be a great way to help with this because keeping it one length can make the ends feel thicker and fuller overall,” she says. However, she notes that one-length styles mean more maintenance and routine trims.

Diaz recommends keeping the finish soft and touchable rather than overly polished. “A lightweight leave-in like DevaCurl Mist of Wonders Leave-In adds hydration and shine without weighing the hair down,” he says. If you prefer a sleeker look, however, Brown suggests blow-drying with a round brush, then adding a texture spray like Color Wow Style on Steroids to bring back any volume lost during the blow-dry.

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DevaCurl

Mist of Wonders Leave-In

$36 $25 (31% off)

Amazon

$36

Ulta Beauty

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COLOR WOW

Style on Steroids

$32

Amazon

$32

Ulta Beauty

$32

Sephora

Pixie

Photo: Getty ImagesPhoto: Getty ImagesPhoto: Getty ImagesPhoto: Getty Images

“A pixie is great for gray hair because [the texture] can be a little more coarse, and that’s great for volume,” says Brown. And because it’s so cropped, that means less is more when it comes to styling—less time and less product. All you need is styling cream or texture paste.

Chris Russell, a hairstylist based in Los Angeles, suggests using a “tiny amount” of your styling product—just enough to create separation between the layers, while maintaining softness. “We’re not trying to have gelled spikes,” he says. Gutterman likes STMNT Matte Paste because you can reshape your hair throughout the day.

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STMNT

Matte Paste

$25

Amazon

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RŌZ

Salt Scalp Scrub Exfoliating Shampoo

$45

Nordstrom

$45

Sephora

$45

Revolve

Gutterman also recommends using an exfoliating shampoo when you have a pixie cut because product buildup can be that much more apparent on such short hair—especially if it leans lighter gray or white. We’re fans of Rōz Salt Scalp Scrub Exfoliating Shampoo, which clears away flakes and residue with both physical and chemical exfoliation ingredients.

Bixie

Photo: Getty ImagesPhoto; Getty ImagesPhoto: Getty ImagesPhotos: Getty Images

One of the biggest beauty trends of the 1990s (the author of this article can speak from personal experience), bixies are the best of both a bob and a pixie. “It sits around where a bob would, but it involves the texturizing and layering that a pixie has,” Brown says, adding that it’s perfect for embracing textured hair because it doesn’t need to be styled with a blow-dryer as much.

“This cut makes gray hair look modern,” says Russell. “The piece-y layers separate the different silver tones beautifully and create natural movement, so the color almost styles itself.” Okay, so not entirely itself. He recommends working a lightweight texture paste or styling cream through the ends to create definition without losing softness. The Allure Best of Beauty Award-winning Bumble & Bumble Bb. Hairdresser’s Invisible Oil Long Last Styling Cream keeps gray hair from getting frizzy, and we like LolaVie Sculpting Paste for a more matte, not-stiff finish.

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Bumble and Bumble

Bb. Hairdresser’s Invisible Oil Long Last Styling Cream

$39

Amazon

$39

Nordstrom

$39

Ulta Beauty

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LolaVie

Sculpting Paste

$29

Amazon

$29

Ulta Beauty

Afro

Photo: Getty ImagesPhoto: Getty Images

Orlando-based hairstylist Kendra Alia believes the Afro, in which coils are picked out into a rounded shape, is the ideal style for gray hair. “Like gray hair, Afros are freeing. It’s an organic style similar to how grays grow,” she says. And whether worn close to the crown or extra-voluminous, it exudes confidence.

Caring for the curls of an Afro is just as important as styling them. Gutterman says it starts with washday, and she recommends incorporating a purple toning shampoo like Danger Jones Killer Blonde Shampoo or Matrix So Silver Purple Shampoo to help keep silver from turning yellow. Instead of a regular conditioner, use a more intense hair mask for curly hair like the SheaMoisture Raw Shea Butter Deep Moisturizing Masque. For those who like to use a diffuser on their curls, Russell picks the Sutra Heat Guard Hair Mask.

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Danger Jones

Killer Blonde Shampoo

$29

Amazon

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Matrix

So Silver Purple Shampoo

$22

Amazon

$22

Ulta Beauty

Whether you prefer a gel or a mousse, Alia says either formula will enhance coil definition and allow for styling flexibility. “When styling your hair, start with a small section in the back and learn how your pattern wants to be treated,” she says, “Everyone will approach styling [an Afro] differently, and that’s okay.”

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SheaMoisture

Raw Shea Butter Deep Moisturizing Masque

$11

Amazon

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Sutra Beauty

Heat Guard Hair Mask

$42

Amazon

$42

Nordstrom

Short shag

Photo: Getty ImagesPhoto: Getty ImagesPhoto: Getty ImagesPhoto: Getty Images

When you picture a shag, you might imagine something long, like the super-trendy wolf cut, but above-the-shoulder shags are among the most versatile for silver hair. Brown says that for thick, textured hair, it’s great for removing bulk and making the hair feel a lot lighter. And for thinner hair, it creates the illusion of fullness, according to Russell.

“This style is particularly flattering on gray hair because the layers reflect light differently, emphasizing the natural variation found in silver strands,” Diaz says. “It also works beautifully across straight, wavy, and curly hair, making it an incredibly adaptable choice.”

Diaz adds that it’s best to let the layers move naturally rather than aiming for perfection because that slightly undone look is what really gives the haircut its personality.

Russell agrees. “I usually encourage clients to work with their natural texture instead of against it,” he says. “A texture spray or curl-enhancing cream keeps the haircut looking effortless rather than polished and ‘done.’” And, of course, we’ve got the Allure Readers’ Choice Award winners for exactly that: Living Proof Full Dry Volume & Texture Spray adds oomph while also protecting hair from any heat styling you may do, and Ouai Curl Crème can be used for definition on wet and dry hair.

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Living Proof

Full Dry Volume & Texture Spray

$36

Amazon

$36

Nordstrom

$36

Ulta Beauty

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Ouai

Curl Crème

$32

Amazon

$32

Ulta Beauty

$32

Sephora

Asymmetrical

Photo: Getty ImagesPhoto: Getty Images

We’ve come a long way from the heavily styled inverted bobs of the Y2K era. Today’s asymmetrical styles—where one side of the hair is left intentionally longer than the other—have more of an editorial, fashion-forward feeling, especially on gray hair.

“Gray hair pairs beautifully with this shape because the clean lines emphasize the natural brightness and dimension of silver tones,” Diaz says, adding that it’s a confident look that works on multiple textures and can be tailored to suit virtually any face shape.

Russell says the key to keeping it looking high-end and contemporary is in the styling. “Keep the shape clean so the asymmetry stands out,” he says. “A smoothing cream before styling and a lightweight serum will add polish without making the hair feel heavy.” We love Virtue Un-Frizz Hair Styling & Smoothing Cream for its ability to lock out humidity, and Chris McMillan The Glassy Smooth Hair Oil makes it super easy to finish your look with frizz-free shine.

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A collage of images of Anne Hathaway as Penelope, Robert Pattinson, Matt Damon as Odysseus, Zendaya as Athena, and Tom Holland in Christopher Nolan's “The Odyssey” film.Photos: Universal PicturesSave StorySave this storySave StorySave this story

“It is a time of apparent magic….” This is how Christopher Nolan’s The Odyssey begins. A single line of text against a black screen, reminding viewers of (or introducing them to) Homer’s mythological tale of gods and goddesses, spells and potions, monsters and mystical disguises. Nolan’s film has all of that: the giant Cyclops and the six-headed dog; lotus flowers that, when eaten, erase your memory; Circe, the sorceress, who transforms Odysseus’s men into pigs with her bare hands, in one of the most gut-wrenching scenes in the film (literally and figuratively). The director famously prefers in-camera effects versus CGI, so an integral part of creating this “apparent magic” onscreen was through hair and makeup in the film.

Greek mythology is full of colorful, physical descriptions, often repeated over and over again. Depending on the translation, Athena is the goddess “of the bright owl-eyes.” Calypso is “the nymph with the lovely braids.” When Athena de-ages Odysseus at the climax of the poem, she makes his “hair grow thick on top of his head and flow down in curls like hyacinth blooms.” Hair department lead, Gloria Pasqua Casny, and makeup department head, Luisa Abel, had these references in their heads when designing the beauty looks for the film, but they also had direction from Nolan to keep everything more grounded.

The director wanted “an earthy narrative,” and despite the scale of the film—including the 65 mm film it was shot on, the larger-than-life creatures, and the many complicated battle and boat scenes—in Nolan’s hands, the 3,000-year-old epic poem takes on an intimate, human quality. The way Casny and Abel designed the characters’ hair and makeup has much to do with evoking that feeling.

Below, we break down the the ways Casny and Abel helped bring Homer's tale to life, speaking to them not only about their research and processes, but also how they added that little bit of magic that—based on the response to the film—is making society fall in love with the classic tale once again.

Styling the hair, the Ancient Greek way

Both Casny and Abel looked to ancient Greek art and artifacts in their research for the film. Casny spent time in museums, and Abel examined “pottery, murals, and paintings that showed what facial hair and people’s faces look[ed like] at the time.” Abel also looked into the type of cosmetics people would have had access to in ancient Greece, and “was able to test modern products that simulated the right colors but gave us a lightweight, flawless look that we wanted for IMAX.”

While researching ancient Greek hair practices, Casny came across a few surprises. After a trip to the Brooklyn Museum, she “found that 3,000 years ago, there were curling irons,” and the “ancient Greeks also had barbershops.” Both discoveries informed her choices for many of the principal cast and background actors.

In Greek mythology, curly hair is talked about a lot. It was a sign of vitality and beauty, heroism and divinity. In the book, Odysseus’s hair texture is described as “curling hair like hyacinth petals,” and while Matt Damon kept his natural texture for his turn as the wily warrior, many characters embraced and enhanced their natural curls.

Casny was particularly happy when Tom Holland, who plays Odysseus’s son Telemachus, showed up with his natural bouncy texture. “Tom has great curly hair, and when he came in [for tests], I just shook his hair up and was like, ‘You are not cutting it or wearing it straight,’” she recalls. She used a bit of mousse (often R&Co) and argan oil for some extra zhuzhing on set.

Tom Holland’s curls were enhanced with mousse for his role as Telemachus.

Universal Pictures

Many of the bronze and gold hair accessories throughout the film are also inspired by Bronze Age artifacts. For Odysseus’s long-patient wife Persephone (Anne Hathaway), Casny found Bronze Age hairpins with little birds on the ends that the props team duplicated for her to use in the film. A jewelry maker in Morocco, where much of the movie was filmed, recreated gilded flowers that Casny had also come across.

For Lupita Nyong’o, who plays both Helen of Troy and Clytemnestra (who are twins in Nolan's adaptation), Casny decorated the hair of both characters with gold thread from the costume department, and beads and gold strips she found on Etsy. For Clytemnestra, specifically, Casny had a hairpiece designed for her featuring an image of a bird she found in her research. Casny wanted an accessory that reflected the spinal shape of the helmet of Agamemnon, Clytemnestra’s husband, but also symbolized her desire to be free of the husband that forced her to sacrifice their daughter. “We were saying that this is her symbol of freedom, of which he had no idea," says Casny, "her own secret little pin.”

Bringing the gods down to earth

In this version of The Odyssey, we rarely see the gods. (Zeus and Poseidon are alluded to only through thunder and stormy seas.) The deities you do see aren’t bathed in gold light or dripping in jewels; their looks are pared down, rugged, and very human—and that was the point. For Nolan, the “whole thing was him having it grounded,” explains Casny.

Calypso (Charlize Theron), for instance, is a recluse living on a remote island, catching her own fish —almost like Survivor vibes, says Casny. The filming location’s 30-50 mph winds helped achieve the effect of Calypso's aesthetic, as did mousse scrunched in her hair “for a gritty look,” and leave-in conditioner and serum from Virtue Labs to help it stay looking wet (Theron’s personal hairstylist, Adir Abergel, is creative director of the brand). To tie up her hair, Casny used some gauze from Theron’s costume, creating shapes that “looked like she would do it herself.” Abel kept her makeup “tanned and broken down, with a more outdoor feel,” signaling the “warrior, self-sufficient aspect of her character.”

Matt Damon as Odysseus, aged with gray hair pieces and makeup, and Zendaya as Athena.

Universal Pictures

In Casny’s mind, Circe (Samantha Morton) was in a disheveled disguise in order to lure in Odysseus’s men, gain their trust, and take advantage of them. And when it came to Athena (Zendaya), “I think the whole thing with Athena [in this film] is that she is the image of the young village girl killed [during the Battle of Troy], and that's what stayed in Odysseus’s mind—that’s the form she took in his imagination—and it helped a lot with how her look ended up,” explains Casny.

Zendaya’s bob was middle parted, woven into two little braids that were tucked back, and covered with a headscarf. For her makeup, her look is a very pared-back version of the flushed cheeks and bare lashes she wore to the New York premiere of the film—blush and all. Abel “wanted her character to be flawless while maintaining a grounded quality,” she explains. “She has a very youthful, translucent look that we achieved with sheer makeup, such as Merit blush.”

Battling the elements… and recreating them

The hair and makeup teams experienced their own epic-sized journey in dealing with the weather on set, including humidity and 50 mph winds in Morocco, sideways rain in Iceland, and freezing temperatures and rocky waters during the film’s many boat scenes. “I was so thankful Christopher didn’t want wigs," Casny says with a laugh. "I’m not sure how we would have managed.”

When Odysseus and his men were sailing, they often didn't need help staying absolutely soaked to the bone, but here’s the thing about getting your hair wet: It does dry eventually…and frizz and poof in random directions when not styled. In most scenes, Casny needed a way to keep the men looking wet and sweaty, and she did that with lots and lots of hair wax, which is great for recreating the effect of sweat sticking to your skin; for Damon, she “went through every hair and smashed it in—coats and coats of it so it didn’t move.”

Filming in sideways rain in Iceland.

Universal Pictures

The real secret weapon of the film—when it came to beauty, that is—was natural argan oil. Vats of it. “One of our hairstylists [on set] has a farm that grinds the argan nuts," Casny explains, "and so we had this gallon of brilliant virgin argan oil that we put in little containers.” The argan oil was used on Odysseus and his men, on Telemachus, and on the 1,300 background actors that Casny and Abel’s teams were responsible for. Adds Casny, “It keeps the hair wet looking; you can spray water on it all day and it doesn’t dry out.”

There was also a lot of dirt on set. “There wasn’t a single scene in the film in which the characters didn’t have varying levels of ingrained dirt,” says Abel, who had the products custom-made, ensuring they had a “sheer, natural quality,” plus being “waterproof.” “Every sequence and place has different colors and textures of dirt, too,” she adds. “This was all researched in detail and products were custom-made to match the red and pale sands of Troy, the black and gray tones in Hades, the green and brown tones with the Laestrygonians, and the white pale sands of Calypso.”

Casny and her team matched the makeup department’s dirt, and for one of the film’s most visually striking scenes—when Odysseus and his men land on the shores of Hades (actually a black-sand beach in Iceland)—that meant getting dirty themselves. In addition to mixing black pigment into inexpensive hair gel, the team also sifted the black sand into finer and coarser granules. “We mixed the fine sand into the hair gel as well," Casny explains, "and then I would put the coarser pieces on my hand and stick them on the surface of the hair to get that crusty effect of Icelandic sand.”

Universal PicturesDepicting the passage of time

Both Homer, in the epic poem, and Nolan, for the film, play around with time, telling the story of Odysseus’s 20-year journey home in a nonlinear fashion. On camera, hair and makeup was integral to making this clear to the audience. For Penelope, Abel “needed to…create a beauty look that was youthful and vibrant, as well as a beauty look that was over-aging makeup,” she says, calling out the Typology Glow Drops as a key product for young Penelope. “Illumination, specific cheek placement, and the use of age spots helped tell the story of Penelope’s journey.”

For Odysseus, Casny painted Damon’s hair brown for his scenes during the Battle of Troy, and then glued loose gray pieces into his natural hair for the scenes when his character is meant to be 20 years older.

John Leguizamo’s hair was dyed white for the film, a process that took multiple sessions.

Universal Pictures

John Leguizamo’s character, Eumaeus, who is Odysseus’s faithful servant and swineherd, was another character who required significant aging in the film—and with his jet-black hair, presented Casny with a Herculean task. Bleaching very dark hair white needs to be done over multiple days (weeks, even) and requires the utmost care to avoid causing damage or breakage. Unfortunately, the team didn’t have the luxury of time. After two rounds of bleach, Leguizamo’s hair still had a yellow tinge to it (again, very normal during the bleaching process), so Casny and her team broke out Fanola purple shampoo, an Italian product that’s "really strong and can cut the yellow,” and Kérastase purple shampoo to remove the brassiness, relying on silver art pens for touch-ups on set.

During a break in Leguizamo's filming, he returned home to New York for a month. “I gave his wife bottles of Olaplex No. 5, Olaplex conditioner, Olaplex leave-in, and told her to make sure he used them diligently,” Casny says with a laugh. He did, and when he returned to set in Los Angeles, Casny was finally able to bleach him to the perfect, bright white shade.

Anne Hathaway, as Penelope, stands in front of her servant Melantho, played by Mia Goth.

Universal PicturesDenoting status and telling a backstory

Throughout the film, hair and makeup are used to denote status. Servants' hair is left simple, uniform, and unadorned, as opposed to the intricate, individualistic styles of kings and queens. Even among the royals, though, the beauty sheds light on their differences.

Penelope’s look, for example, is elegant and restrained. “One thing we were thinking is that she’s trying to stay put-together because she thinks Odysseus is going to come home any minute, but she also doesn’t want to give the impression to her suit[or]s, ‘I’m available,’” explains Casny, who decided on a series of center-parted updos for Hathaway. “She had about seven changes total, and I had a drawer full of braids and things, so every day she came in and we just did our thing, making it a little different for each scene, all staying in that simple, classic aesthetic.” A bit of Davines hairspray and a Mason Pearson brush were part of Casny’s styling arsenal for Penelope.

This is in direct contrast to Helen’s more opulent, elaborate beauty looks. (If you look at the castles of Ithaca and Sparta in the film, you’ll also notice the same contrast in architecture.) Nyong’o’s skin is vibrant and luminous, and Abel created a custom-made contour that “gave her skin dimension without looking like modern makeup.”

For Helen’s hair, everything was based on Nyong’o’s own sisterlocks, which were cut into a bob shape. Wanting to add lots of length—inspired by photos they found of traditional African braids—Nyong’o had 50-inch sisterlocks made in Kenya for the film. “They went down to her calves,” recalls Casny, who latch-hooked the extensions to the ends of Nyong’o’s sisterlocked bob. “She wanted to salute her heritage with the look, leaning into African queens [of the time,] as opposed to the Greek aesthetic.”

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I don't know about you, but I have been feeling the heat—literally and figuratively. Much of the United States has been under quite the heatwave, but you know what instantly cooled down my sweaty, humid self? One glimpse of Hailey Bieber's new nail color!

OK, I'm exaggerating, but the Rhode founder's nail shade du jour is the definition of cool blue. She and her husband Justin stepped out on a gorgeous summer night in New York City, with Bieber wearing a deep red mini slip dress and a contrasting manicure in an equally gorgeous cerulean blue hue—one that feels like a breath of fresh, air-conditioned air.

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Bieber's nails were her preferred length and shape—medium almonds—and painted with a few coats of a creamy sky blue polish with a lilac-y undertone. (Try Gucci's Vernis à Ongles Nail Polish in Lucy would be a close match, as would Essie's Nail Lacquer in Ripple Reflect. For something brighter, try Londontown's Lakur in Cabana Boy.) We're so used to seeing her in her signature glazed nails that blue feels like a big departure for the star, but it's exactly the right pick for a hot, steamy summer in the city. Don't you feel cooler just looking at it? (She also wore a matching pedi!)

Though we love a classic bright, bubbly hot pink, cherry red, or tangerine orange from June through August or the unexpectedness of a dark, moody manicure in the summertime, it seems like our favorite celebs have been in a cool-toned mindset, skipping warmer shades in favor of pastels with an airy, summery vibe. Michelle Obama recently wore a similar pale blue polish, Emily Blunt went lavender, and Taylor Swift got a jumpstart on the season in an equally chilly millennial mint shade. The hottest, sweatiest, stickiest days of the season are right around the corner, so if you need to chill out on a 90-degree day, lean into cool, creamy pastels to take down the temperature.

More celebrity beauty news:

• Vanessa Hudgens's Pickle Nails Are a Really Big Dill
• Zendaya's Undone Braid and Flushed Cheeks Would Be Right at Home on Mount Olympus
• Alysa Liu's ESPY Hair Is the Ultimate Cool Girl Updo

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When I was a teenager in the mid-2000s, my friends and I never used sunscreen. (Gasp, I know, but it was a different time—and my skin damage proves it.) Instead, we coated our bodies in layers of lotions and potions in pursuit of the perfect tan—including, of course, baby oil. Like generations of tanners before us, we were convinced the shiny oil would attract more UV rays for a deeper tan. A few years later, I did add some sun protection to my tanning routine… in the form of Banana Boat SPF 4 Dark Tanning Oil.

As increased education and advocacy for sun safety and responsible SPF usage became more prevalent, tanning oils seemed to fade into the background, relegated to a small space on the lowest big-box store shelf almost like a shameful little indulgence, replaced on the shelf by sporty sunscreen sprays and self-tanners.

So imagine my surprise when, a few years ago, I noticed brands launching oils—but not just any old tanning oils. No, these were rebranded and repackaged as sunscreen oils, boasting actual SPF protection and promising to make your skin look magazine-spread gorgeous.

For those of us who are reckoning with our youthful tanning exploits, however, the idea of wearing an oil formula in place of a cream or lotion seems like the antithesis of sun safety. (Anyone who got a blistering burn from baby oil will know what I mean.) I’ve used a few in the past and enjoyed the experience: the novelty of a baby oil-inspired SPF, the delicious smells, the shimmery, shiny glow it imparts on skin. But I was also curious about the kind of sun protection I was really getting from an oil—are these just tanning oils in a pretty disguise or can sunscreen oils genuinely compete with a gold-standard lotion?

The answer is, well, yes! With some caveats.

What to look for on a sunscreen oil label

According to Annette Czernik, MD, a board-certified dermatologist in Stamford, Connecticut, sunscreen oils can protect your skin just as well as a lotion formula—with one very important note: they must contain a real, broad-spectrum SPF of at least 30. (Sorry, younger self, that SPF 4 does not cut it, and neither does anything with an SPF 15.) You want to spend some time reading the label before making a purchase; look for “broad spectrum” front and center, which means a formula will protect skin against both UVA and UVB rays, she says. Though she generally prefers lotions or creams because they’re easier to apply on the skin and show where you may have missed a spot, she says that “the best sunscreen is the one you'll wear consistently and reapply as needed.”

Application is also key to ensuring you’re properly protected, Dr. Czernik adds. “Sunscreen oil needs to be spread into an even, generous layer over all exposed skin rather than lightly misted or rubbed on sparingly,” she advises. Let it sit for about 15 minutes before sun exposure so it can form a “protective film” and make sure you’re applying a lot of product. “The biggest mistake is assuming a thin, shiny layer is enough when it usually isn't,” Dr. Czernik says. If you’re using a spray oil, rub it in with your hands to make sure your skin is evenly covered, and don’t forget about what Dr. Czernik calls the “easy-to-miss areas, like the hairline, ears, and tops of the feet.”

Sunscreen oils may also wear off faster than their lotion and spray counterparts, especially if you’re swimming, sweating, or rubbing your skin dry with a towel, Dr. Czernik cautions, so they may need to be reapplied more often than the typically recommended two hours.

How sunscreen oils are formulated

From a formulation standpoint, sunscreen oils aren’t all that different from their spray and lotion peers. “Sunscreen oils are just sunscreens where the UV filters are delivered in an oil or, more commonly, an emollient-rich vehicle rather than the water-based emulsion or cream,” explains cosmetic chemist Kelly Dobos. “Many UV filters used in the U.S. are oil-soluble, so oils can actually be good vehicles for dissolving them.” Julian Sass, PhD, a cosmetic scientist, agrees, noting that the only major difference between an oil and a cream formula is the amount of water. “SPF oils are anhydrous, meaning no water,” he says. “But other than that, nothing is really different about them except for the format.”

According to Tiffany Mizell, head of global education at Supergoop, developing a quality sunscreen oil is a “balancing act between comfort and performance.” Shoppers want it all: an oil that feels lightweight, not greasy or heavy; nourishes the skin; and adds a radiant glow, but it also has to deliver reliable protection, she says.

“One of the biggest challenges is ensuring the UV filters remain evenly distributed throughout the formula so every application provides consistent protection with the texture of an oil,” Mizell explains. “Ultimately, if a sunscreen doesn't feel good on your skin, people are much less likely to use it consistently, and consistency is what makes sunscreen effective.”

Because sunscreen is classified as a drug by the FDA, new formulas require pretty significant testing before they are approved for public use. Dobos says that sunscreen oils go through the same testing as cream formulas, but notes that oils are actually easier to spread on the test plates during UVA testing because of their thin nature; creams with high levels of zinc oxide and titanium dioxide can be difficult to spread. For actual SPF testing, the oil is then applied to “defined patches of skin on the back” of test subjects by trained specialists in a thin layer, ensuring it doesn’t run down the skin.

Is there such a thing as natural sunscreen oil?

There has been some misinformation about oils and sun protection, however. Caren Campbell, MD, a board-certified dermatologist in San Francisco, says that while commercial sunscreen oils with FDA-approved filters “can absolutely provide effective sun protection when they're formulated and applied correctly,” alternative sunscreens made primarily from plant oils like coconut, carrot seed, or raspberry seed that claim to be a “natural” sunscreen oil do not provide adequate sun protection, no matter what TikTok may tell you. “Multiple studies have shown these oils have SPF values around 1 to 3, far below the recommended SPF 30, so they should never be considered a sunscreen substitute,” she says. A recent study found that several “natural” sunscreen alternatives promising to impart an SPF of 25 to 50 failed to live up to their claims.

Sunscreen oils and the return of tanning

When reporting about the uptick in youthful tanning, especially of the outdoor variety, we noticed that some young tanners would first apply their favorite tan enhancing, non-SPF products to their skin and then apply a layer of sunscreen—typically oil—atop. We were curious: does layering like this offer sun protection or do the formulas counteract one another? Though tanning enhancers without SPF are bad, layering a sunscreen oil with SPF on the top is a smart step. According to Dr. Sass, “if an SPF oil is applied, then you're getting all of the benefits of the SPF product and likely that will counteract any ‘tan boosting’ benefit of a tanning product, as the SPF product will be taking the brunt from any UV radiation,” he explains.

And on that note, the popularity of sunscreen oils seems to align perfectly with the return to tanning culture; though they are protecting your skin (if you’re using the right formula, of course), it still feels more like a laying-out ritual than one of sun protection. Dobos also points to the makeup-ification of sunscreen. “The biggest thing I notice is how heavily [sunscreen oils] are marketed around skin appearance,” she says. “Many newer sunscreen oils are designed to create a luminous finish with pearlescent pigments. From a formulation standpoint, they're an interesting hybrid between a sunscreen and cosmetic body product.” But do they also lull users into a false sense of security about sun safety? They feel good, smell good, and make your skin look great, but do they also subconsciously encourage you to stay in the sun just a little longer since you’re “protected?”

That depends on your relationship to the sunshine and your sun safety practices in general. As Sanam Hafeez, PhD, a neuropsychologist and director of Comprehend the Mind in New York, “people naturally look for information that supports what they already want to do. If someone enjoys being in the sun, wearing sunscreen oil can make it easier to justify staying outside because they feel they've ‘done the responsible thing,’” she explains. Imagine how you feel on vacation or at the beach; it feels great, which is why you stay out longer, right? “Sunscreen oil can become part of that carefree beach mindset, making it easier to focus on relaxation than on UV damage,” Dr. Hafeez continues. “Once people feel protected, they often stop thinking about the need to reapply, wear a hat, or take shade breaks. This doesn't mean sunscreen oils are unsafe, but they can influence behavior in subtle ways because of how our brains perceive comfort and protection.” In short, you may be more likely to take “small risks” if you feel like you’ve applied your sunscreen and can go on with your day. (Of course, this isn’t limited to just an oil sunscreen; the same thought process would apply to any sunscreen formula.)

And what about the reflectivity factor that my friends and I so wholeheartedly believed back in our Britney-blasting, Diet Coke-sipping, sunbathing days? According to Dr. Sass, it’s a bit of a tanning urban legend. “Oils have something called a refractive index, which measures how a product reflects light and how ‘shiny’ it is, and it isn't related to their ability to enhance a tan,” he explains. Shimmer and sparkle in your SPF are fine, though, says Mizell. “I actually think finishes like glow or shimmer can encourage people to wear sunscreen more consistently because they enjoy how it looks on their skin,” she explains. “If adding a little radiance makes someone excited to apply SPF every day, that's a positive thing!”

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The first-ever Allure Beauty Box Luxe Edition has arrived. Housed in a custom red keepsake case, this limited-edition collection features eight luxury beauty products—worth more than $600—for just $125 during the exclusive member presale, running July 21 through August 4.

Inside, you'll find a lineup worthy of a top shelf: Carolina Herrera's Good Girl Blush Eau de Parfum, Angela Caglia's celebrity-loved Cell Forté Eye Crème, the glow-boosting Sunday Riley C.E.O. Glow Vitamin C + Turmeric Face Oil, and your choice of one of four Colleen Rothschild Beauty favorites. Round out your routine with OGEE's Skin Enhancing Primer SPF 40, LolaVie's Speed Dry Heat Protectant Spray, Donna Karan's iconic Cashmere Mist Deodorant Anti-Perspirant Stick, and äz Craft Luxury Haircare's Remedy Restorative Masque. Every product was chosen to elevate your routine with the kind of luxury beauty staples that earn permanent spots on your vanity—and this exclusive collection won't be repeated.

Reserve yours now:

Member PresaleAllure Reader Presale

Allure readers can access the member price with code ALLURELUXE

Carolina Herrera Good Girl Blush Eau de Parfum

Why We Love It: Blush may not be as bold as its perfume predecessor, but that’s what makes it perfect for everyday wear, no matter what you’re doing—or where you’re going. With a blooming blend of peony, bergamot, and ylang-ylang, mixing with warm vanilla, tonka bean and almond notes, it’s the kind of scent that feels as right on a night out as it does at the office on a Tuesday.

How You’ll Use It: Mist onto your pulse points (wrists, neck, and behind the knees) for a scent that lingers long after your first spritz.

Retail Value: $153

Angela Caglia Cell Forté Eye Crème

Why We Love It: If you read skin-care-product ingredient lists like some people read a restaurant menu, you’re going to love this indulgent undereye treatment. It’s packed with plumping peptides, nourishing fatty acids, and hydrating squalane to tackle fine lines, dark circles, and dryness—no matter how much sleep you logged the night before.

How You’ll Use It: After washing your face and applying your serum, use your ring finger to tap a pea-size amount of the cream under (and around) your eyes until it’s blended. Follow it up with your moisturizer to lock it all in.

Retail Value: $225

Member Choice: Colleen Rothschild Beauty Extreme Recovery Cream, Prep & Hydrate Milky Essence, Retinol Supreme Eye Serum, or Vitamin E Lip Moisturizer

Why We Love It: Whether you’re looking for a toner to help lock in moisture, a serum to smooth and firm your delicate eye area, a rich cream that deeply moisturizes tired skin, or a balm to keep your lips soft and hydrated, these products are easy to incorporate in your routine. The hardest part? Choosing which one to add first.

How You’ll Use It: Whichever product speaks to you, these luxe skin-care picks instantly elevate your everyday morning or nightly routine into a moment that feels extra indulgent.

Retail Value: $21-$75

OGEE Skin Enhancing Primer SPF 40

Why We Love It: We love a product that does more than one thing—and does them all well. That's what you can expect from Ogee’s primer. As the first step in your makeup routine, it delivers hydration, broad-spectrum SPF protection, and creates a smooth canvas for your makeup–—all before you’ve even cleared out your inbox.

How You’ll Use It: Following your skin care and before moving on to your foundation, massage a dime-size dollop of the lightweight lotion into skin for an even base for your full-face beat.

Retail Value: $49

Sunday Riley C.E.O Glow Vitamin C and Turmeric Face Oil

Why We Love It: The dewy disposition this Sunday Riley face oil gives skin is beautiful, of course, but so is the ritual of applying it. Packed with vitamin C and anti-inflammatory turmeric, and with a silky texture that feels like a small luxury, your skin will look luminous and feel extra nourished with every application.

How You’ll Use It: Massage two to three drops onto freshly cleansed skin—from your forehead down to your neck—morning and night. Don’t forget to wear your sunscreen with this one!

Retail Value: $40

LolaVie Speed Dry Heat Protectant Spray

Why We Love It:
Protecting hair from heat (up to 450°F), accelerating drying time, and beating back frizz and humidity? It might be magic, or it just might be Jennifer Aniston’s secret weapon for hair that looks and stays smooth all day long. (And when it comes to hair, there’s no one we trust more).

How You’ll Use It: Shake, then spray evenly from roots to ends, six inches from your head. Use on damp hair for faster dry time or on dry strands to protect before heat-styling.

Retail Value: $30

Donna Karan Cashmere Mist Deodorant Anti-Perspirant Stick

Why We Love It: While deodorants only tackle odor, antiperspirants, like this one, work double-duty to stop the smell and the sweat. It does so with Donna Karan’s timeless Cashmere Mist scent (with notes of lily of the valley, jasmine, and sandalwood), along with aluminum salts, which plug sweat glands to prevent you from perspiring.

How You’ll Use It: Swipe onto underarms as the last step in your nightly routine. Applying in the p.m., when your body temperature is low, ensures the formula has plenty of time to fully absorb—and work its sweat-stopping magic—long before morning.

Retail Value: $32

äz Craft Luxury Haircare Remedy Restorative Masque

Why We Love It: Ten minutes goes by faster than you think. Answer a few emails, listen to a podcast on 2x speed, or use this mask to get that “just-got-back-from-the-salon” feeling. That’s all the time it takes for it to work its magic to moisturize, soften, and smooth damaged or dehydrated hair. You can use it daily (it’s called self-care) or weekly for deep conditioning.

How You’ll Use It: Lather into wet hair, from roots to ends, and let it sit for five to 10 minutes while you wrap up the rest of your shower routine. Rinse and then reap the benefits of healthier-looking hair.

Retail Value: $53

“It all goes perfectly with a glass of champagne. Cheers to you!”

Collage: Paula Balondo; Source images: Courtesy of Allure editor and brandsSave StorySave this storySave StorySave this story

There are beauty sales, and then there are the Nordstrom Anniversary Sale beauty deals—the rare event during which you can stock up on editor-approved favorites, exclusive value sets, and luxury splurges all in one place. From July 18 through August 9, the sale is open to the public—no cardholder status needed. This year's event is especially noteworthy as Nordstrom celebrates its 125th anniversary with its largest beauty assortment on sale to date, making it even easier to score products our editors love—plus plenty of Allure Best of Beauty and Readers' Choice Award winners.

Whether you're replacing a well-loved curling iron, replenishing your favorite sunscreen, finally treating yourself to that chic fragrance you've been eyeing, or, dare we say, getting a head start on holiday shopping—is it ever really too early?—this is one of the best times of the year to shop prestige beauty. We combed through hundreds of deals to narrow down the standouts worth your attention before they inevitably sell out.

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• Best Nordstrom Anniversary Sale Makeup Deals
• Best Nordstrom Anniversary Sale Skin-Care Deals
• Best Nordstrom Anniversary Sale Hair-Care Deals
• Best Nordstrom Anniversary Sale Fragrance Deals

Best Nordstrom Anniversary Sale Makeup Deals

Our Top Nordstrom Anniversary Sale Beauty Deals

Worth the BuzzClinique Black Honey Almost Lipstick & Pop Lip + Cheek Oil Gift SetJump to review$52 $32 (38% off)

Nordstrom

Love at First SwipeYves Saint Laurent Beauty Make Me Blush & Loveshine Lip Oil Stick 2-Piece Makeup Gift SetJump to review$91 $60 (34% off)

Nordstrom

Silky Skin Starts HereOsea Hyaluronic Body Serum DuoJump to review$96 $59 (39% off)

Nordstrom

Twice the GlowSupergoop Unseen Sunscreen Broad Spectrum SPF 50 DuoJump to review$96 $67 (30% off)

Nordstrom

Stock Up on ShineOlaplex Double Shine N°7 Bonding Oil DuoJump to review$88 $62 (30% off)

Nordstrom

Fresh Air, BottledJo Malone Wood Sage & Sea Salt Home & Away Gift SetJump to review$262 $175 (33% off)

Nordstrom

 Your Next Signature ScentByredo Bal d'Afrique Eau de Parfum SetJump to review$415 $280 (33% off)

Nordstrom

Clinique Black Honey Almost Lipstick & Pop Lip + Cheek Oil Gift SetSave to wishlistSave to wishlist

Clinique

Black Honey Almost Lipstick & Pop Lip + Cheek Oil Gift Set

$52 $32 (38% off)

Nordstrom

Allure commerce editor Sarah Han applying the Almost Lipstick in Black Honey

Sarah Han

The deep burgundy of Clinique’s Black Honey looks far more intimidating in the tube than on your lips, transforming into a glossy, moisturizing wash of almost-sheer mauve that enhances your natural lip color. It's no surprise the Almost Lipstick, an Allure Readers' Choice Award winner, has earned such a devoted following: "It glides on so smoothly and is super buildable," says commerce editor Sarah Han. And if you prefer a dewier take on the iconic shade, it's also available as a lip and cheek oil that delivers a fresh, juicy flush to both lips and cheeks.

Yves Saint Laurent Beauty Make Me Blush & Loveshine Lip Oil Stick 2-Piece Makeup Gift Set

Allure contributing writer Christa Lee applying the Yves Saint Laurent Beauty Make Me Blush

Christa Joanna LeeSave to wishlistSave to wishlist

Yves Saint Laurent

Beauty Make Me Blush & Loveshine Lip Oil Stick 2-Piece Makeup Gift Set

$91 $60 (34% off)

Nordstrom

Even if the only person you're shopping for is yourself (which, frankly, you deserve), this Yves Saint Laurent set makes a worthwhile treat: It pairs the silky Make Me Blush Bold Blurring Powder Blush in 44 Nude Lavallière with the matching Loveshine Lip Oil Stick for an effortlessly coordinated look. "Though I'm wearing a different blush shade in this video—93 Restless Rose—I can say the texture is so silky. And it's deeply pigmented, so a little goes a long way,” says contributing commerce writer Christa Joanna Lee. Meanwhile, the lipstick-to-oil hybrid is infused with six nourishing oils for a smooth glide, creamy shine, and all-day hydration.

Westman Atelier Petite Baby Cheeks Blush & Lit Up Highlight Stick DuoSave to wishlistSave to wishlist

Westman Atelier

Petite Baby Cheeks Blush & Lit Up Highlight Stick Duo

$52 $35 (33% off)

Nordstrom

Allure senior director of audience development Lexi Herrick applying Westman Atelier’s Lit Up Highlight Stick

Lexi Herrick

Consider this duo your fastest route to a fresh, glowy complexion. According to senior director of audience development Lexi Herrick, the Westman Atelier Baby Cheeks Blush Stick “blends incredibly smoothly and beautifully,” while nourishing skin with jojoba seed oil, vitamin C, vitamin E, and oil-absorbing kaolin clay. The coordinating Lit Up Highlight Stick uses light-reflecting mica and antioxidant-rich grape extract to deliver a dewy, lit-from-within glow—no brushes needed.

Chanel Most-Coveted Beauty SetSave to wishlistSave to wishlist

Chanel

Most-Coveted Beauty Set

$174

Nordstrom

Sarah Han applying the Chanel Le Volume de Chanel Mascara in Ecorces

Sarah Han

It had us at the chic little pouch, but the three beauty icons tucked inside this Nordstrom-exclusive set are what make Chanel's Most-Coveted Beauty Set worth the splurge. Inside, you'll find the La Mousse Camellia Cleansing Cream-to-Foam, which is infused with camellia-derived ceramides to deeply cleanse away sunscreen, makeup, excess oil, and pollution. It also includes the Volume de Chanel Mascara for instant, one-coat volume, and the Rouge Coco Baume Shine in Honey Bliss, a hydrating tinted lip balm that delivers buildable color, glossy shine, and long-lasting comfort.

MAC Glossy Comfort Lip Combo Kit

Allure social media manager Bianca Richards applying MAC Lip Pencil in Cork

Bianca RichardsSave to wishlistSave to wishlist

MAC Cosmetics

Glossy Comfort Lip Combo Kit

$50 $33 (34% off)

Nordstrom

Does Velvet Teddy really need an introduction? This lip duo pairs MAC's iconic neutral Lip Pencil with a coordinating Lipglass Air Non-Sticky Gloss in Casual, a lightweight formula infused with a 7% blend of coconut, jojoba, and meadowfoam seed oils for glass-like shine and up to eight hours of hydration. While social media manager Bianca Richards is applying MAC Lip Pencil in Cork (another versatile shade) in the video above, she says the brand's lip pencils are among her favorites for their color payoff and creamy formulation.

Hourglass Essentials Makeup Brush SetSave to wishlistSave to wishlist

Hourglass

Essentials Makeup Brush Set

$220 $146 (34% off)

Nordstrom

Former Allure commerce writer Lily Wohlner using the Hourglass Soft Glow Foundation Brush

Lily Wohlner

When's the last time you replaced your makeup brushes? Yep, that's what we thought. This Hourglass set upgrades your entire routine with three of the brand's best-selling brushes. It includes the multitasking Ambient Lighting Edit Brush, which former commerce writer Lily Wohlner loves because it's "small enough to get into every corner but still glides across your face effortlessly.” Plus, it comes with the Vanish Seamless Finish Concealer Brush for more precise application, and the Ambient Complexion Brush for all-over blending.

Best Nordstrom Anniversary Sale Skin-Care Deals

Supergoop Unseen Sunscreen Broad Spectrum SPF 50 DuoSave to wishlistSave to wishlist

Supergoop

Unseen Sunscreen Broad Spectrum SPF 50 Duo

$96 $67 (30% off)

Nordstrom

Lee applying the Supergoop Unseen Sunscreen Broad Spectrum SPF 50 Duo

Christa Joanna Lee

When you're applying sunscreen every two hours (you are, right?), it helps to always have a backup ready. Supergoop’s Unseen Sunscreen SPF 50's invisible formula "has a similar texture to a velvety makeup primer, smoothing over pores and helping complexion products layer with ease," says Atlanta-based board-certified dermatologist Pearl Rimtepathip, MD. "Since it's truly clear, it's hard to tell where you've covered, especially because the finish is matte, but as long as I stick to the two-finger rule for application, I trust the process," says Lee.

OSEA Hyaluronic Body Serum Duo

Allure senior commerce editor Shanna Shipin applying the OSEA Hyaluronic Body Serum on her arm

Shanna ShipinSave to wishlistSave to wishlist

Osea

Hyaluronic Body Serum Duo

$96 $59 (39% off)

Nordstrom

Speaking of products worth doubling up on, OSEA's Hyaluronic Body Serum is one you'll actually finish to the last drop. This Best of Beauty Award winner pairs five molecular weights of hyaluronic acid with brightening niacinamide, calming aloe, antioxidant-rich green microalgae, and firming vegan peptides. “And for fellow sensitive-skin people out there, the serum is fragrance-free!” says senior commerce director Shanna Shipin. “I was able to use it on my non-preggo, preggo, and postpartum body without irritating my easily inflamed skin.”

Lancôme Renergie H.C.F Triple Serum & Night Cream 3-Piece Gift SetSave to wishlistSave to wishlist

Lancôme

Renergie H.C.F Triple Serum & Night Cream 3-Piece Gift Set

$277 $169 (39% off)

Nordstrom

Lee applying the Lancôme Rénergie H.C.F. Triple Serum

Christa Joanna Lee

Lancôme's Rénergie H.C.F. Triple Serum combines three powerful serums in one bottle to target hydration loss, dark spots, fine lines, and firmness simultaneously. "H.C.F." stands for hyaluronic acid, vitamin C + niacinamide, and ferulic acid—three time-tested ingredients for addressing visible signs of aging—and this set includes both a full-size and travel-friendly mini of the serum, plus the Rénergie Multi-Lift Night Cream to complete your nighttime routine.

Best Nordstrom Anniversary Sale Hair-Care Deals

Moroccanoil Hydrating ConditionerSave to wishlistSave to wishlist

Moroccanoil

Hydrating Conditioner

$56 $39 (30% off)

Nordstrom

Lee after using the Moroccanoil Hydrating Shampoo and Conditioner Set

Christa Joanna Lee

If you have long, dry hair, you already know the conditioner somehow always runs out well before the shampoo. All the more reason to stock up on Moroccanoil’s Hydrating Conditioner, packed with argan oil, which is "unique in its composition, offering high amounts of oleic and linoleic acids, making it extremely rich and moisturizing," says Orlando-based cosmetic chemist Krupa Koestline. "I'm extremely particular about conditioners, and this one has a great slip and a medium-thick texture that coats my hair without immediately slipping off,” says Lee.

Olaplex Double Shine N°7 Bonding Oil Duo

Allure managing editor Alessandra Foresto applying the Olaplex Double Shine N°7 Bonding Oil Duo

Alessandra ForestoSave to wishlistSave to wishlist

Olaplex

Double Shine N°7 Bonding Oil Duo

$88 $62 (30% off)

Nordstrom

Hair oils have a fine line to walk: enough nourishment to tame frizz and boost shine without leaving your strands looking greasy. Olaplex’s No. 7 Bonding Oil nails that balance with the brand's bond-building technology, bis-aminopropyl diglycol dimaleate, plus smoothing dimethicone, strengthening moringa seed oil, conditioning sunflower seed oil, and lightweight grapeseed and fermented green tea oils to soften, repair, and add glossy shine—all while protecting hair from heat.

Bio Ionic Long Barrel Styler Curling IronSave to wishlistSave to wishlist

Bio Ionic

Long Barrel Styler Curling Iron

$169 $109 (36% off)

Nordstrom

Herrick using the Bio Ionic Long Barrel Styler Curling Iron

Lexi Herrick

Bio Ionic's Best of Beauty Award-winning Long Barrel Styler features a barrel that's about two inches longer than a traditional curling iron, giving long hair more room to wrap and cutting down on styling time, says New York City-based hairstylist Jae-Manuel Cardenas. “I struggle to find irons that actually reach the end of my very long hair, but the Bio Ionic Long Barrel Iron is perfect,” says senior director of audience development Lexi Herrick. Available in four barrel sizes, it also uses the brand's ionic technology to maintain consistent heat for smooth curls.

T3 AireBrush

Former Allure associate director of audience development Melanie Curry using the T3 Airebrush with the oval brush head

Melanie CurrySave to wishlistSave to wishlist

T3

AireBrush

$150 $100 (33% off)

Nordstrom

If you've never quite mastered the round-brush-and-blow-dryer routine, the T3 AireBrush is the shortcut you've been waiting for. New York City-based hairstylist Jennifer Korab calls it her go-to blowout brush for beginners thanks to its lightweight design, multiple heat and speed settings, and smooth ceramic barrel that glides through hair so effortlessly it feels more like you’re simply brushing your hair—no pulling, tugging, or twisting required.

Best Nordstrom Anniversary Sale Fragrance Deals

Jo Malone Wood Sage & Sea Salt Home & Away Gift SetSave to wishlistSave to wishlist

Jo Malone

Wood Sage & Sea Salt Home & Away Gift Set

$262 $175 (33% off)

Nordstrom

Lee applying the Jo Malone Wood Sage Cologne

Christa Joanna Lee

"If a beach vacation could be bottled, it would probably smell like Jo Malone London's Wood Sage & Sea Salt," says Lee. The airy blend of ambrette seed, sea salt, and earthy sage captures the feeling of windswept hair and sun-warmed skin without relying on the heavy coconut or vanilla notes that so often define beachy fragrances. This gift set includes both a full-size and travel-size bottle, so you can take that just-got-back-from-the-coast feeling wherever you go.

Byredo Bal d'Afrique Eau de Parfum Set

Han applying the Byredo Bal D’Afrique Eau de Parfum

Sarah HanSave to wishlistSave to wishlist

Byredo

Bal d'Afrique Eau de Parfum Set

$415 $280 (33% off)

Nordstrom

If you've already fallen for Jasmine Tooke’s favorite fragrance, Byredo Bal d'Afrique, this is the kind of gift set you'll use every piece of. The fragrance opens with bright neroli and sunny marigold before settling into warm cedarwood, creating a scent that feels fresh, warm, and effortlessly sophisticated. The matching perfume oil and hand cream help the fragrance last throughout the day.

Tory Burch Sublime Eau de Parfum SetSave to wishlistSave to wishlist

Tory Burch

Sublime Eau de Parfum Set

$216 $116 (46% off)

Nordstrom

Silva after applying the Tory Burch Sublime Eau de Parfum Set

Kassidy Silva

A 2025 Best of Beauty Award winner, Tory Burch’s Sublime Eau de Parfum is bright and easygoing with timeless notes like rose, vetiver, osmanthus, and leather that give depth to the sunny citrus fragrance. This set includes both a full-size and travel-friendly bottle, so you can keep the mood-boosting scent close wherever the rest of summer takes you.

Frequently Asked Questions

Meet the experts

• Lisa Aharon, a makeup artist based in New York City
• Jae-Manuel Cardenas, a hairstylist based in New York City
• Krupa Koestline, a cosmetic chemist based in Orlando
• Jennifer Korab, a hairstylist based in New York City
• Pearl Rimtepathip, MD, a board-certified dermatologist based in Atlanta

How we test and review products

We always enlist a range of testers for our makeup vertical, but, for example, hair-care products and tools are another story. While some hair products can be used across different textures, lengths, curl patterns, thicknesses, and colors (natural and unnatural), they are often created with specific consumers in mind. Many are formulated to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn’t want to pick up a purple shampoo that’s only been reviewed by someone with, say, auburn hair, or a diffuser that’s never been tested by anyone with curls, right?

And for our reviews of the best Nordstrom Anniversary Sale deals, we enlisted the help of multiple editors, writers, contributors, cosmetic chemists, and makeup artists with a range of experience studying and using these products. Testers considered performance across four primary categories: efficacy, texture, experience, and formula. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from are folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.